A boutique representation service for owners of architecturally significant residences in Dubai, the Maldives and selected European jurisdictions. We treat every object as a singular work — and we sell it on those terms.
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Most brokers list a property. We curate a sale.
Every Heart of the City representation includes architectural film, editorial photography, a written narrative, a private viewing kit, and a discreet PR plan — calibrated to the object's edition size, its architect, and its likely buyer pool.
Three production tiers, six standard outputs. Every residence on our books receives the same care, regardless of price point. The output scales with the object — never down from it.
A one- to two-minute film — we shoot one where the property earns it. Made by partner production houses we work with directly. 4K source, web-optimised deliverables, broadcast-quality master. Used across the sale, PR, social, and private invitations.
Architectural exteriors, interiors, drone aerials, lifestyle vignettes. Shot by professional architectural photographers. We hand you every photograph in full quality after the sale.
A 1,500–2,500-word editorial piece on the residence — architect's provenance, design intent, materials, the case for the location, comparable sales. Published as a private viewing document and a long-read on our Journal.
A printed A4 dossier, if the buyer prefers paper. The film goes by private link — no files to pass around. Floor plans, technical specifications and comparable sales. Shared once an NDA is signed.
We list the property on the main portals and build a separate promotion plan around the property and its likely buyer. Where a residence has real architectural merit, we approach the specialist press on request.
We segment your audience and choose the route. Private viewings from our own buyer database — or an open sale with the full material package and publication. The seller decides — we advise.
Below — recent frames and one of our short films. The full library and per-object editorial pages are shared under NDA, after a brief intake call.
Average representation cycle: 6–14 weeks from signing the agreement to closing. Below — the standard sequence. Material variations are agreed up front.
A discovery call. We assess the object, the seller's timeline, the audience strategy, and any discretion constraints. Mutual NDA before any details leave the room. Mandate signed if both sides commit.
Photographer and film crew on site. 3–5 days of shoots depending on object size. Editorial writer briefed in parallel. Floor plans and specs assembled into the private viewing kit.
First cut of film, the selected frames, first draft of narrative — reviewed with the seller. One revision round standard. Sign-off before any external distribution.
We show the property to vetted buyers from our own database. If the brief includes visibility, parallel publication in our Journal and selected architectural press. Private viewings coordinated personally.
We handle offer presentation, counter-strategy, and conveyancing coordination with the seller's legal counsel. Where a sale spans several jurisdictions, we bring in the relevant lawyers.
After closing we hand you every photograph and film in full quality. The object retains its editorial page in our Journal — a permanent record of the residence as it sold.
Selling a significant residence through a generalist broker is sometimes the right move. Often it isn't. Below — where Heart of the City makes a measurable difference.
We take on a limited number of new properties each quarter. Every application is reviewed personally by Alexey Alifanov.