Heart of the City Properties L.L.C., trading as Heart of the City ("we", "us", "our") is committed to protecting your privacy and personal data. This policy explains what data we collect, why we collect it, how we use it, who we share it with, and what rights you have. Our processing of personal data is carried out in accordance with the laws of the United Arab Emirates and is informed by the principles of the General Data Protection Regulation (GDPR).
Heart of the City Properties L.L.C. (ORN 30550), trading as Heart of the City, is a Dubai Land Department (DLD)-licensed real estate brokerage based in the United Arab Emirates.
We collect personal data when you interact with us through our website, when you leave your contact details in the "Ask our AI" chat, through our advertising on Facebook and Instagram (including Meta Lead Ads / Instant Forms), other paid advertising channels, or by contacting us directly. With your consent, we may collect:
When you submit a Facebook or Instagram Lead Ads form, Meta provides this data to us in accordance with Meta's terms.
By submitting a form (on our website, through Meta Lead Ads, or otherwise), you consent to be contacted by phone, WhatsApp, and email regarding Dubai real estate opportunities. You can withdraw consent at any time by emailing [email protected].
We do not sell your personal data to third parties. We share data only in the following limited circumstances:
We keep enquiry data for as long as the relationship is open — we do not delete it on a fixed schedule. You can ask us to delete it at any time by emailing [email protected], and we will, except for records we are legally required to keep longer, such as documents relating to a completed transaction.
You have the right to:
To exercise any of these rights, email [email protected]. We will respond within 30 days.
When you visit heartestate.ae we automatically record technical information including IP address, time of visit, browser settings, and operating system. This data is used for the correct display and security of the website and cannot by itself identify you.
We use cookies — small files stored on your device — to remember your preferences (such as language) and improve browsing convenience. You can configure cookie acceptance and blocking in your browser. Disabling cookies may limit website functionality.
This website uses third-party services that perform their own data collection independently from us. These include Cloudflare (security, performance, hosting), Meta / Facebook (advertising and Lead Ads), Google Analytics and Yandex Metrica (visitor analytics). Data collected by these services is processed in line with their own privacy policies. You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.
Separately, these services process what you type in yourself:
Please do not type passport details, bank details or other sensitive information into the chat — use the enquiry form or email for that.
We do not transfer your personal data to other organisations beyond what is described in this policy, except where required by law.
Our services are not directed to persons under 18. If you are a parent or legal guardian and you believe a child has provided us with personal information without your consent, contact us at [email protected] and we will delete it.
Our website may contain links to other websites that are not under our control. We are not responsible for the content or privacy practices of those websites. We recommend you review the privacy policy of every website you visit.
We may update this policy from time to time. The "Last updated" date above reflects the most recent revision. Material changes will be communicated where required by law.
Heart of the City Properties L.L.C.
Email: [email protected]
Address: One Central, The Offices 4, 8th floor, Dubai World Trade Centre, Dubai, UAE